Japan Car Rental Market Size, Share, Industry Trends, and Growth Analysis 2024-2032

Japan Car Rental Market Size, Share, Industry Trends, and Growth Analysis 2024-2032

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3 min read

Car Rental Market – Japan

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Size in 2023: USD 2.6 Million

Market Size in 2032: USD 5.5 Million

Market Growth Rate (CAGR) 2024-2032: 8.43%

According to the IMARC Group, the Japan car rental market size reached USD 2.6 million in 2023. Looking forward, IMARC Group expects the market to reach USD 5.5 million by 2032, exhibiting a growth rate (CAGR) of 8.43% during 2024-2032. This market is expanding due to rising tourism, increasing domestic travel, urban mobility trends, demand for flexible transport solutions, and advancements in rental technology and services.

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Japan Car Rental Market Trends and Drivers:

Market Overview

  • Rapid growth driven by increased international tourism and business travel.

  • Visa relaxation policies and improved tourism infrastructure aiding market expansion.

  • Growing domestic travel, particularly in major cities and popular tourist destinations.

Key Drivers of Market Growth

  • Rising preference for flexible, short-term transportation solutions among young travelers and urban dwellers.

  • Enhanced car rental fleets with eco-friendly options, such as electric and hybrid vehicles, due to increasing environmental consciousness.

Technological Advancements and Trends

  • Integration of advanced technology to improve the user experience.

  • Mobile apps and digital platforms offering seamless booking and payment options, enhancing customer convenience.

  • Growing influence of car-sharing services, providing cost-effective and short-term rental solutions.

Market Dynamics and Outlook

  • Shift toward flexible and affordable mobility solutions driven by Japan's aging population and increasing single-person households.

  • Continued growth expected in the Japan car rental market over the forecast period.

Japan Car Rental Market Report Segmentation:

The report has segmented the market into the following categories:

Breakup By Booking Type:

  • Offline Booking

  • Online Booking

Breakup By Rental Length:

  • Short Term

  • Long Term

Breakup By Vehicle Type:

  • Luxury

  • Executive

  • Economy

  • SUVs

  • Others

Breakup By Application:

  • Leisure/Tourism

  • Business

Breakup By End-User:

  • Self-Driven

  • Chauffeur-Driven

Breakup By Region:

  • Kanto Region

  • Kinki Region

  • Central/ Chubu Region

  • Kyushu-Okinawa Region

  • Tohoku Region

  • Chugoku Region

  • Hokkaido Region

  • Shikoku Region

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Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key highlights of the Report:

  • Market Performance (2018-2023)

  • Market Outlook (2024-2032)

  • COVID-19 Impact on the Market

  • Porter’s Five Forces Analysis

  • Strategic Recommendations

  • Historical, Current and Future Market Trends

  • Market Drivers and Success Factors

  • SWOT Analysis

  • Structure of the Market

  • Value Chain Analysis

  • Comprehensive Mapping of the Competitive Landscape

Note: If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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