Japan Alcoholic Beverages Market Size, Growth, Demand, Top Companies and Forecast 2024-2032

Japan Alcoholic Beverages Market Size, Growth, Demand, Top Companies and Forecast 2024-2032

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4 min read

Japan Alcoholic Beverages Market Overview:

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 3.51% (2024-2032)

According to the IMARC Group, the Japan alcoholic beverages market size is projected to exhibit a growth rate (CAGR) of 3.51% during 2024-2032. This Market is driven by premiumization, rising demand for craft drinks, and a shift towards healthier options, with growth in ready-to-drink (RTD) and low-alcohol beverages.

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Japan Alcoholic Beverages Market Trends and Drivers:

Advancing consumer preferences as well as the rising need for premium and craft products are the factors responsible for the growth of the Japan alcoholic beverages market. Additionally, the market is propelling as there has been a noticeable shift towards Western spirits such as whiskey, gin, and wine. This trend is fueled by younger consumers who are seeking unique and higher-quality drinking experiences. Moreover, the growing popularity of craft beer and artisanal spirits is driving innovation within the market, as both domestic and international brands cater to this demand. The rise of ready-to-drink (RTD) cocktails and flavored alcoholic beverages also reflects a preference for convenience and variety, particularly among younger demographics.

Emerging trends in the Japan alcoholic beverages market include a focus on health-conscious options and low-alcohol or non-alcoholic alternatives. As health awareness grows, consumers are increasingly looking for beverages that align with healthier lifestyles. This has led to an uptick in demand for low-calorie, low-sugar, and alcohol-free drinks, with manufacturers responding by expanding their portfolios to include these options. Another significant trend is the rise of e-commerce in alcohol sales, particularly following the COVID-19 pandemic, which saw a shift from on-premise to at-home consumption. Online platforms have become a key channel for both established and niche brands to reach consumers directly. Furthermore, Japan’s aging population is influencing the market, with companies tailoring their product offerings to appeal to older adults, including more refined and balanced beverages. These trends, alongside the rising interest in premium and health-oriented drinks, are expected to continue shaping the Japan alcoholic beverages market in the coming years.

Japan Alcoholic Beverages Market Report Segmentation:

The report has segmented the market into the following categories:

Breakup By Category:

  • Beer

  • Wine

  • Still Light Wine

  • Sparkling Wine

  • Spirits

  • Baijiu

  • Vodka

  • Whiskey

  • Rum

  • Liqueurs

  • Gin

  • Tequila

  • Others

Breakup By Alcoholic Content:

  • High

  • Medium

  • Low

Breakup By Flavour:

  • Unflavoured

  • Flavoured

Breakup By Packaging Type:

  • Glass Bottles

  • Tins

  • Plastic Bottles

  • Others

Breakup By Distribution Channel:

  • Supermarkets and Hypermarkets

  • On-Trade

  • Specialist Retailers

  • Online

  • Convenience Stores

  • Others

Breakup By Region:

  • Kanto Region

  • Kansai/Kinki Region

  • Central/ Chubu Region

  • Kyushu-Okinawa Region

  • Tohoku Region

  • Chugoku Region

  • Hokkaido Region

  • Shikoku Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

  • Asahi Group Holdings Ltd.

  • Kirin Holdings Company Limited

  • Sapporo Breweries Ltd.

  • Suntory Holdings Limited

  • Takara Holdings Inc.

  • Tokuoka Co. Ltd.

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Key Highlights of the Report:

  • Market Performance (2018-2023)

  • Market Outlook (2024-2032)

  • COVID-19 Impact on the Market

  • Porter’s Five Forces Analysis

  • Strategic Recommendations

  • Historical, Current and Future Market Trends

  • Market Drivers and Success Factors

  • SWOT Analysis

  • Structure of the Market

  • Value Chain Analysis

  • Comprehensive Mapping of the Competitive Landscape

Note: If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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